The market as a strategic instrument in service companies

Abstract

Marketing functions are activities that save distance, time, and possession that usually separate participants in an exchange relationship. By linking the activities contained in such concepts, marketing creates the utility and facilitates the exchange process.
This article will often use the term "product" to refer to a market offering, whether tangible good, intangible service or something more of value. The concept of marketing or marketing is a philosophy that aims to meet the demands of users or potential customers of a product or service.
The services sector of the economy is a field of increasing interest for marketing teachers, researchers and professionals in this field.
Adjustments and adjustments that may be required when the product being sold or provided is rather intangible than tangible should be focused in principle. The growth of services increases the possibility of government interference in the market mechanism towards a planned economic system in order to maintain "essential services".